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Course introduction

Internal Social Media Masterclass

Discover the key elements needed to deliver a successful internal social media programme.

This masterclass will help you to develop your understanding of the changing external communication landscape and what this means for internal communication. Find out what opportunities and challenges internal social media presents. Learn about best practice methodologies and how to apply them to specific organisational scenarios. See for yourself which approaches work and which don’t by looking at real-world case studies, and discover how to gain buy-in from leaders and other key stakeholders to drive success.

    Central London

Course Introduction

Course topics include:

  • Developing an internal social media business case
  • Building an organisation-wide collaborative project team
  • Using case selection, prioritisation and development
  • Creating a clear narrative and segmented messaging framework
  • Launching a new initiative (or re-launching a stalled one)
  • Identifying and growing a champion network
  • Managing and growing internal communities
  • Internal social technology and the vendor landscape
  • Using a data-driven approach to user engagement and adoption
  • Choosing the right metrics and KPIs.

Right for you?

This course has been designed for internal communication and HR professionals working at all levels who are interested in getting the most out of an internal social media platform.

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