Insights from PR Academy

Public Relations 28.10.26

So, you want to change the world? How PR can be used to fuel your revolution

Livia Oldland explores how PR and communications can be used to challenge the status quo and drive positive social change. Drawing on campaigns for parental rights, she examines the enduring power of rhetoric, storytelling and creative campaigning, and asks how communicators can use their skills to make a difference.
Diverse campaigners gathered together in an urban setting, holding handmade placards and discussing campaign materials, candid documentary photography, natural light, energetic but authentic atmosphere.

Meet the editor

PR Academy co-founder Ann Pilkington edits PR Academy Insights
Volunteers sitting around a table in a community charity space, talking and sharing a relaxed moment together.
Public Relations 14.10.26

Keeping it real in a world of fake news: a survival guide for small charities

Jessica Bomford explores how small charities can build and maintain trust in an increasingly fragmented and AI-driven media landscape, sharing practical approaches to authentic content, social media, storytelling and strategic communications.
Rob Mcivor descends the Col de Vars wearing red cycling gear. The image also carries the #50Over50 logo
Careers 12.10.26

#50Over50 What Happens Next. Do you want to write a novel?

Do you dream of writing a novel? Rob McIvor's talent for storytelling was hugely valuable as a corporate comms specialist and he is now celebrating the publication of his first book.
Beautiful panoramic view of Westminster Palace and river Thames, London.
Public Relations 08.10.26

Party conference season: Five lessons for public affairs professionals

Making the most of party conference season in the UK. Stuart Thomson shares five tips for public affairs practitioners.
Word cloud highlighting key terms related to employee advocacy in regulated organisations, with PR Academy branding
Public Relations 16.09.26

Amplify employee voice online without losing control

In regulated organisations, speaking online is a live risk issue. Ben Corbet explores how communications teams can build a safer, more structured approach for their employees.
Careers 07.09.26

Welcome to #50Over50 – What Happens Next. From comms to travel consultant

Its never too late to switch careers. In this interview for our #50Over50 series Martin Flegg shares how he made the switch from internal communication to travel.
Public Relations 02.09.26

Building influence: Unlocking political and financial support for the new Cambridge Children’s Hospital

A PR strategy for Cambridge Children's Hospital considering politics and influencers. It is an edited version of Livia's CIPR PR Diploma Unit 1 assignment.
Young professionals around a table at a business meeting
Public Relations 19.08.26

Beyond Transparency: Why narrative and listening determine trust when certainty isn’t possible

Tetiana Levchenko explores why transparency alone doesn't build trust during uncertainty, and how narrative leadership and listening make the difference.
Public Relations 06.08.26

How can smaller charities with limited resource get media coverage?

Kelly Jackson explains how smaller charities can secure media coverage without a big PR budget by using emerging channels like Substack and podcasts, building credibility, responding to journalist requests, and framing stories in ways that resonate with the media.
A collage in the shape of the African continent showing a mix of modern African cityscapes, renewable energy sites, scientific labs, ports and cultural landmarks such as pyramids, illustrating Africa’s diversity and innovation.
Public Relations 17.06.26

Africa’s brand crisis: Three storytelling lessons from decades of uneven storytelling that shaped global perceptions.

Linzi Fidelin explores how oversimplified and negative narratives have shaped perceptions of Africa, and what leaders can learn about storytelling, reputation and brand management.
Book cover for Public Affairs Management: A Guide to Professional Practice by Sarah Bowman and Heather Yaxley .
Book Reviews 15.06.26

BOOK REVIEW: Public Affairs Management: A Guide to Professional Practice

Rich rewards for the curious reader in this new book about public affairs says Richard Bailey.
Promotional graphic titled “The GEO Frontier” featuring a cowboy riding through a desert landscape at sunset, with the text “Unknown Territory, Opportunity Awaits
Public Relations 08.06.26

The Wild Wild West of GEO

GEO and PR. New AMEC Principles for measurement and top tips and advice from measurement specialist Paul Hender.
business people using artificial intelligence AI, search for information using an artificial intelligence chatbot. smart technology by inputting. future technology information, Open AI
Public Relations 03.06.26

AI won’t steal your job from you if you learn how to harness it

As AI becomes embedded in everyday PR practice, the real challenge is no longer adoption, but meaningful integration that enhances human expertise, measurement, and strategic value.