PR is dead. Long live PR!

PR is dead. Long live PR! – adapting PR for the new media landscape

With the rise of the blogger and the citizen journalist many have claimed that PR is dead. But in a sound-bite society can that really be true? This one-day workshop will provide an introduction to PR techniques both old and new including the ground rules for dealing with the media, writing press releases, preparing for broadcast interviews and engaging with social media.

The workshop is especially suitable for anyone who is a newcomer to the world of PR or is joining or assuming responsibility for a PR department for the first time. It will give you a thorough grounding in the practice and theory of PR and an insight into how the world of the media operates in a changing environment.