Planning to win

Planning to win – latest thinking in creativity applied to PR campaigns

Everyone is creative and nowhere is the opportunity for creativity greater than in the planning process. However, most planning processes are laborious and drawn out – blocking the creative flow. This one-day workshop examines how creativity can be used in problem exploration (so that the right tactics are used for the real issues) and idea generation (so that new thinking is opened up). Then a different approach to planning using scenarios brings everything together so that we can plan effectively at the speed of thought.

This workshop is for people who are interested in thinking differently about planning – it is very practical using real-life planning situations.