Exploring virtual worlds and Web3D

Exploring virtual worlds and Web3D – take your brand and campaigns virtual, using new technologies such as Second Life and ExitReality

Virtual worlds and Web 3D are growing fast – with around 1.4 million people living in Second Life, so how can we tap into this exciting new way of communicating?

This one-day workshop explores various different virtual worlds and looks at the way they are inhabited by diverse groups of people. It includes a review of how organizations are starting to develop their brands with a virtual world presence and the impact on PR and marketing communication practice.

There will be live demos and case studies to show exactly how organisations are developing a virtual presence.

The workshop is for anyone wanting to know the basics about what new virtual worlds are like, who inhabits them, and how to communicate in them.