Education, training and coaching for communication professionals

Training and coaching

PR Academy is there for you at every stage of your career.

From time to time you will want to improve your skills and we’ll have just the training package you are looking for – if not, talk to us about something bespoke.

Also talk to us about career coaching. You’ve got some great work experience under your belt and a fist full of qualifications – so how do you take your career to the next level? Working with your qualified coach either face to face or over the phone, a series of coaching sessions will help you to identify your goals and then to achieve them.

To learn more about how coaching can make a difference to your career, contact us and speak to Kevin Ruck.

Media training

Need media training? We tailor our courses to the needs of you and your organisation. Courses can comprise an introduction to traditional and non-traditional media, determining news angles, becoming more proactive, responding to crises and how to handle print and broadcast interviews.

Our media trainer is a PR professional with more than 20 years experience including media training executives up to Chief Executive and Chairman level. We can come to you, you can come to us, or we can find a suitable venue. Some of the options….

Half-day intensive course for one executive, particularly suitable for a senior executive looking to refine their own story and that of their organisation
Half-day course for a small executive team looking to up their media game or prepare for a particular campaign or challenge facing their organisation
Full-day course for a larger team such as a communications or marketing department looking to improve their media profile and identify up and coming news opportunities

Email us at info@pracademy.co.uk

The PR Academy Workout – training with a difference

Our innovative range of training courses offer something a bit different to the norm. Our PR workout training sessions cover subjects you won’t find elsewhere or offer a different take on the established. All the workouts can be tailored for in-house delivery – contact us for dates and more details:

PR is dead. Long live PR! – adapting PR for the new media landscape
Planning to win – latest thinking in creativity applied to PR campaigns
Brain power – understanding how the brain interprets information and how using psychology can make messages more meaningful
Engage for change – using genuine engagement for better change management
Business partnering for internal communication – how to make a success of this new communication role
Exploring virtual worlds and Web3D – take your brand and campaigns virtual, using new technologies such as Second Life and ExitReality

PR Academy blog

Measuring PR – why are we still having this conversation?

It was great to see a whole conference being devoted to measuring PR (PR Week 18 August) but I couldnt help wondering why we are still having the conversation. I was heartened to read some common sense though, including that of Philip Sheldrake of Influence Crowd who – thanks goodness – emphasises the need to focus [...]

Live web chat

This week our Kevin is taking part in a live web chat run by our good friends at Simply Communicate. It all starts at 1pm on Wednesday 4th August (what better way to spend your lunch time?). You need to register and you can do this via the Simply Communicate website: http://www.simply-communicate.com/ Just go to the [...]

Conference on internal communication

Good and timely topic for the CIPR Inside conference this year: Beyond cost-cutting: Raising the game of Internal Communication. It all happens on Thursday 7 October, more info here. Here at PR Academy we are really pleased to be supporting the event with a copy of Kevin Ruck’s book on internal communication going to the first ten to [...]