Digital Communication Certificate
Need to know the essentials of digital communication? Our six month Digital Communication Certificate is for you.
We use the latest online learning technology for practical training and a more strategic look at digital communication as part of your communication planning. In addition to the online resources and live webinars there is a one day workshop in central London.
Your learning is assessed along the way and the whole course is assessed through a 2500 word report.
Who should attend?
Anyone involved in communication who wants to have a better understanding of how to make digital communication part of their communication strategy and plan. You may be already using it to a limited extent, or not using it at all.
What will I learn?
Module 1, digital communication fundamentals: this first module takes a look at the tools we can use and the best way to use them (Twitter, blogs etc). It will involve practical work establishing or improving your own online presence or that of your organisation.
Module 2, taking a strategic approach to digital communication planning: this is where we start to consider the cultural and ethical issues and the best way to introduce social media or to develop it as part of organisational communication. The learning is embedded through a digital communication planning.
Module 3, content for digital communication channels: now it’s time to start creating content. This module covers things like use of video, writing a blog plus copyright and intellectual property (IP) issues. As part of the learning you will be writing your own blog post.
Module 4, digital communication and crisis management: the best practice principles of crisis management applied to an online environment. Is it possible to turn a crisis into an opportunity? How can you best engage using social media?
Module 5, measurement and evaluation: here you will also learn the importance of setting objectives to inform evaluation as well as discussing the various measurement tools. Using evaluation to inform your management team is also covered.
Who is on the teaching team?
The course is led by Kevin Ruck of PR Academy and Tracy Playle. You will hear from guest lecturers on some specialist areas. Tracy and Kevin also lead our popular ‘Social Media for Internal Communication’ course which has got great feedback, more here.
What it costs and what’s included
The course cost is £895 plus VAT, this includes all teaching materials, workshop day plus two books from leading UK social media practitioners:
Brown, R (2009) Public Relations and the Social Web, Kogan Page: London
Sheldrake, P (2011) The Business of Influence, John Wiley & Sons: Chichester
Alumni offer: we are rewarding PR Academy Alumni members who book before 6 January 2012, a 5% discount off the course fee.
When does it start?
Course start date: 18 April 2012
Workshop: 17 May 2012
How am I assessed?
Learning is assessed through a 2,500 word report on the current impact of digital communication on reputation, with references to a specific organisation.
How do I sign up?
That’s easy, just enrol online now and we’ll get in touch with you right away.
