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PR Academy offers CIPR qualifications at study centres and online

CIPR Internal Communication Diploma

The CIPR Internal Communication Diploma is a six-month specialist qualification taught at Masters Level.

The qualification is aimed at more experienced practitioners who want to develop their strategic internal communication and management skills. The course takes an in-depth look at communication effectiveness; how to use research to inform internal communication strategies; and change management communication theories.

The CIPR Internal Communication Diploma provides the next step for those who have studied for the CIPR Internal Communication Certificate. This course is also for those who have graduated with a CIPR Advanced Certificate or Diploma in public relations and are looking to increase their knowledge of this specialist area.

It is the only diploma level qualification for internal communicators awarded by a Chartered Institute. A valuable qualification in its own right, it also can be used to substitute part of the CIPR Diploma in public relations.

Syllabus

The CIPR Internal Communication Diploma is for experienced internal communication or PR professionals who who want to develop their strategic internal communication and management skills. It is taught and assessed at Masters Level.

You will focus on core topics such as:

  • Analysing communication effectiveness
  • Audit methodologies and application
  • Change management theory
  • Using research to inform and help develop internal communication strategies
  • Moving from one-way communications to engagement
  • Psychology of communication
  • The role and function of intranets

The Internal Communication Diploma is right for you if …

  • You are an experienced internal communication or PR professional looking to gain a specialist internal communication qualification to underpin your skills with internal communication theory and analysis
  • You want to gain new skills or improve existing skills by learning about the strategic role of internal communication
  • You wish to establish yourself as an internal communication practitioner

What it costs and what you get
If you are already a CIPR member, you will pay £950 (plus VAT) for the course to the PR Academy and £320 (VAT zero rated) to the CIPR.

If you are not a CIPR member, you will pay £950 (plus VAT) for the course to the PR Academy and £320 (VAT zero rated) to the CIPR + £130 (special reduced rate) for your first year of CIPR membership.

What’s included in the tuition fees?

20 hours face to face teaching time. Leading experts in their field will guide you through each of the modules with practical exercises and group discussion.

Reading: there are three ‘essential readers’ provided for this course:

  • Hargie, O and Tourish, D (2009) Auditing Organizational Communication, A Handbook of Research, Theory and Practice, Routledge
  • Quirke, B (2008) Making the Connections, 2nd edition, Using Internal Communication to Turn Strategy Into Action, Gower
  • Smythe, J (2007) The CEO: Chief Engagement Officer: Turning Hierarchy Upside Down to Drive Performance, Gower

Other things to know

In addition to taught sessions, you should expect to spend approximately eight hours per week on independent study, including reading, time required to complete activities for lectures and time for completion of the project report.

Assessment is through completion of a 6000 word research project report, based on an investigation into internal communication at a specific organization.

Course dates

Study with PR Academy at the CIPR Public Relations Centre, 52-53 Russell Square, London WC1 4HP, Tel 0207 631 6900. Saturdays 10:30-16:00

Spring 2010
17 April, 8 May, 12 June, 3 July 2010

How do I enroll?

Firstly, check you meet the enrolment criteria, you should hold one of the folllowing:

  • The CIPR Internal Communication Certificate
  • The CIPR Advanced Certificate
  • The CIPR Diploma
  • A post-graduate professional qualification in a related discipline (e.g. CIM Diploma), plus one year’s relevant full-time employment (or equivalent part-time employment) in public relations/internal communication
  • Degree in business/marketing/management/communication studies, plus one year’s relevant full-time employment in PR/internal communication
  • Any other UK degree plus two years’ relevant full-time employment in PR/internal communication
  • Two years’ relevant full-time employment in public relations/internal communication, and the CAM Advanced Diploma in Marketing Communication

Those whose first language is not English must be able to demonstrate proficiency in the language – spoken and written – to an International Language Testing System (IELTS) band score of 7.0 or above, or equivalent

To apply, complete the application form on the CIPR website