How the qualification works to be read in conjunction with the student handbook (e.g. deferrals, re-sits, extensions etc) - see How do I (PDF file - 35 KB)
| Interview 1 | Ralph Tench definitions, profession and roles |
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| Interview 2 | Liz Yeomans Social Marketing |
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| Interview 3 | Ralph and Liz New Media and future |
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PR Academy provides you with 12 months subscription to Questia, one of the largest online libraries in the world. You will receive your log in details early on during your studies.
Visit the CIPR website: www.cipr.co.uk. You will need to log in to the website and go to the ‘study centre’.
You will find:
- Journal of Communication Management
- Journal of Brand Management
- Journal of Public Affairs
- Corporate Reputation Review
Praxis http://praxis.massey.ac.nz/prism_on-line_journ.html - a free, online but refereed academic PR journal.
Institute for PR www.instituteforpr.com - a respected US research site.
Google books (includes the Heath text) - google books