Diploma in Public Relations

PR Academy course

Start date: Autumn 2014

Duration: 10 months

Level: Taught at Masters level

Take your career to the next level. Become a truly strategic thinker with an advanced understanding of communication.

Taught in central London, see 'study options' for details.

Course
introduction

Course
syllabus

Right
for you?

Course
dates

Course critera
& enrolment

Course
price

Course
tutors

Venue and
options

Course introduction

Studying for the CIPR Diploma in Public Relations – the CIPR's flagship qualification – will enable you to operate more strategically with confidence. It will do this by equipping you with the advanced knowledge you need to design effective PR strategies.

Learn more about how communication works, behaviour and influence, and how to apply them in a digital world. Examine the role of PR and ethics. Come away knowing how to put the theory into practice through advanced PR planning, equipped to deliver campaigns with impact that will wow clients and colleagues.

You can choose to study for the Diploma in Public Relations face to face or online.

The course includes:

  • Access to PR Academy’s e-learning site with discussion forums and other resources such as podcasts
  • Two key texts (format depends on study option): Exploring Public Relations by Tench and Yeoman, plus Public Relations a Managerial Perspective by Moss and DeSanto
  • Access to Questia – the world’s largest online library
  • Marked mock assignment.

Other things to know

PR Academy offers bursaries for the CIPR face-to-face courses. Find out more.

On successful completion of the CIPR Diploma in Public Relations you can fast-track to become a CIPR Accredited Practitioner. You will also be eligible to become a full member (MCIPR) of the CIPR if you aren't already. What's more, a growing number of universities recognise this qualification in respect of their Masters programmes.

Next steps in your career

BPP's MSc in Professional Marketing (Strategic Public Relations) provides a broad strategic marketing perspective for PR professionals and is therefore an ideal next step for those who have studied for the CIPR Diploma in Public Relations.

Course syllabus

The course comprises three units and three assessments.

View full syllabus.

Right for you?

The CIPR Diploma in Public Relations is right for you if…

  • You have completed the CIPR Advanced Certificate in Public Relations
  • You are an experienced PR professional without an industry specific qualification
  • You are working in any field of public relations (e.g. media relations, internal communications or public affairs)
  • You want to learn about the strategic roles and functions of the public relations practitioner.

Course dates

The dates of the autumn courses will be announced in April 2014.

Course criteria & enrolment

Enrolment criteria

You will qualify for the CIPR Diploma in Public Relations if you have any one of the following:

  • The CIPR Advanced Certificate in Public Relations
  • The CIPR Internal Communication Certificate, plus one year's full-time employment in public relations*
  • A post-graduate professional qualification in a related discipline (e.g. CIM diploma), plus one year's full-time employment (or equivalent part-time employment) in public relations*
  • A degree in business/marketing/management/communication studies, plus one year's full-time employment in public relations*
  • Any other UK degree, plus two years’ full-time employment in public relations*
  • NCTJ Diploma, plus either five years' journalism experience or three years' full-time employment in public relations*
  • Two years' full-time employment in public relations* and the CAM Advanced Diploma in Marketing Communication
  • LCCIEB 5 3rd Level subjects including PR, Marketing, Advertising, Principles & Practice of Management, plus two years' experience in public relations*
  • Four years' full-time employment in public relations* and five GCSE passes, one of which must be in English Language.

In addition, those whose first language is not English must be able to demonstrate proficiency in the language – spoken and written – to an International Language Testing System (IELTS) band score of 7.0 or above or equivalent.

Please note: if you are currently studying full time or working whilst studying part time towards another course, your application might not be accepted.

*Eligibility of PR employment will be determined by the CIPR qualifications department and will need to be deemed to be of a sufficiently senior level.

If you are unsure about eligibility, contact the CIPR at qualifications@cipr.co.uk.

Enrol via the CIPR website.

Please note: you will need to become a member of the CIPR if you aren’t already in order to study for a CIPR qualification.

Course price

Tuition fees for CIPR Diploma in Public Relations will be confirmed shortly

 

Studied with us before?

PR Academy alumni receive a 10% discount on the tuition fee.

Course tutors

Please note: this isn’t an exhaustive list and tutors are subject to change. From time to time we also bring in guest lecturers to speak on specialist subjects.

 

Study options

The information below applies to the last of our CIPR Diploma in Public Relations courses to run. Please note this might change for the next course.

Face to face in London
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The CIPR Diploma in Public Relations face-to-face course is taught in the heart of London near Liverpool Street in the City.You will receive:

  • Seven days' tuition, plus an additional half-day seminar to help you prepare for your assignment (critical writing) and a one-to-one tutorial session
  • All course materials
  • The text books (subject to change):
    Exploring Public Relations by Tench and Yeomans
    Public Relations a Managerial Perspective by Moss and DeSanto
  • Access to Questia – the world’s largest online library
  • Access to PR Academy’s e-learning site with discussion forums and other resources such as podcasts
  • Personal tutor to help with your final project.

Venue location details. NOTE: not for correspondence.