Diploma in Public Relations

PR Academy course

Start date: Autumn 2014

Duration: 10 months

Level: Taught at Masters level

Take your career to the next level. Become a truly strategic thinker with an advanced understanding of communication.

Our tutor team is made up of practitioners with very senior level experience and practicing academics who know how to make the theory practical. We use one of the most modern training venues in London - Etc Venues on Bishopsgate (see 'study options' for details).

Our diploma students also benefit from lots of supporting resources and an additional study webinar to help prepare for the assignments.

Download course brochure (pdf).

Course
introduction

Course
syllabus

Right
for you?

Course
dates

Course critera
& enrolment

Course
price

Course
tutors

Venue and
options

Course introduction

Studying for the CIPR Diploma in Public Relations – the CIPR's flagship qualification – will enable you to operate more strategically with confidence. It will do this by equipping you with the advanced knowledge you need to design effective PR strategies.

Learn more about how communication works, behaviour and influence, and how to apply them in a digital world. Examine the role of PR and ethics. Come away knowing how to put the theory into practice through advanced PR planning, equipped to deliver campaigns with impact that will wow clients and colleagues.

You can choose to study for the Diploma in Public Relations face to face or online.

We think we have the best venue, the best tutors and the best support.  See what you get when you study with PR Academy:

  • Access to PR Academy’s learning portal with discussion forums and other resources such as podcasts, useful links and online PR books
  • For face to face students, a study webinar to help you prepare for your assignments
  • The key text (format depends on study option): Exploring Public Relations by Tench and Yeoman
  • Access to Questia – the world’s largest online library
  • Marked mock assignment.

Other things to know

PR Academy offers bursaries for the CIPR face-to-face courses. Find out more.

On successful completion of the CIPR Diploma in Public Relations you can fast-track to become a CIPR Accredited Practitioner. You will also be eligible to become a full member (MCIPR) of the CIPR if you aren't already. What's more, a growing number of universities recognise this qualification in respect of their Masters programmes.

 

Course syllabus

The course comprises three units and three assessments.

View full syllabus.

Right for you?

The CIPR Diploma in Public Relations is right for you if…

  • You have completed the CIPR Advanced Certificate in Public Relations
  • You are an experienced PR professional without an industry specific qualification
  • You are working in any field of public relations (e.g. media relations, internal communications or public affairs)
  • You want to learn about the strategic roles and functions of the public relations practitioner.

Course dates

Autumn 14
Face to face
Show dates »

Module 1:

  • Saturday 11 October 2014
  • Saturday 25 October 2014
  • Saturday 8 November 2014
  • Saturday 22 November 2014

Module 2:

  • Saturday 24 January 2015
  • Saturday 21 February 2015

Module 3:

  • Saturday 9 May 2015

Tutorials:

  • Saturday 30 May 2015

Online
Show dates »

The online course opens on 10 October.  The workshops are on Friday 7 November and Saturday 24 January.

Assignment deadline Autumn 2014:

  • Critical Reasoning Test - 7 January 2015
  • Planning - 10 April 2015
  • Critique - 24 July 2015

Winter 15
Face to face
Show dates »

  • Saturday 17 January 2015
  • Saturday 7 February 2015
  • Saturday 7 March 2015
  • Saturday 16 May 2015
  • Saturday 6 June 2015

In addition to classes, there are live webinars, online assessments and interactive learning modules, all using the latest e-learning technologies and delivered via a bespoke learning portal.

Online
Show dates »

The online course opens on 16 January 2015.Students can select to attend any of the above workshops (see Face to Face) at an additional cost of £150 plus VAT per workshop if booked at the time of enrolment, or £200 if booked once the course in underway. Please contact PR Academy team for booking by email info@pracademy.co.uk or phone 016 22684766

Assignment deadline Winter 2015:

  • Critical Reasoning Test – 17 April 2015
  • Planning – 24 July 2015
  • Critique – 23 October 2015

Course criteria & enrolment

Enrolment criteria

Unless you already hold the CIPR Advanced Certificate, PR and communication employment experience is an essential requirement for entry on to one of our diploma-level courses. As a guide, we consider the following roles to be at an appropriate level:

  • Media and PR Officer
  • Information and Communications Officer
  • Stakeholder Communications officer
  • PR Campaigns Officer
  • Account Officer/Executive

No employment experience

You will need the following:

  • CIPR Advanced Certificate

One year of full-time employment (or equivalent part-time)

In addition to any one of the following:

  • CIPR Internal Communication Certificate
  • post-graduate professional qualification in a related discipline (e.g. CIM diploma)
  • UK bachelor's degree or equivalent in a PR related discipline: business, marketing, management, communication, media or journalism.

Two years of full-time employment (or equivalent part-time)

In addition to any one of the following:

  • CAM Advanced Diploma in Marketing Communication
  • NCTJ Diploma
  • UK bachelor's degree or equivalent in any other subject
  • LCCIEB qualification which must comprise five level three subjects in: PR, Marketing, Advertising, and Principles & Practice of Management

Four years of full-time employment (or equivalent part-time)

In addition to the following:

  • five GCSEs (or equivalent) of which one must be in English Language

In addition, those whose first language is not English must be able to demonstrate proficiency in the language – spoken and written – to an International Language Testing System (IELTS) band score of 6.5.

If you are currently studying full-time or working whilst studying part-time towards another course – either within the CIPR or externally – your application may not be accepted. If you are unsure about your eligibility, please email the CIPR professional development team

 

Course price

STUDIED WITH US BEFORE? You are eligible for a 10% discount.

Autumn 14 fees »

The tuition fee for Autumn 14 course payable directly to PR Academy is:For the Face to face course £1595 + VAT. A total of £1914.
For the Online course £1800 + VAT. A total of £2160You must also pay an awarding body fee direct to the CIPR. This is £950 – VAT does not apply - and will be invoiced by the CIPR.

Payment by instalment (self-funding only)
If you are paying your own tuition fees, you have the option to pay by instalment. An administration fee of £50 plus VAT applies.Instalment costs for the Face to face course:

  • £974 - 1st instalment must be paid before the course starts
  • £500 - 2nd instalment must be paid before 16 January 2015
  • £500 - 3rd instalment must be paid before 1 April 2015

Total £1974 (including instalment charge and VAT)

Instalment costs for the Online course:

  • £1020 - 1st instalment must be paid before the course starts
  • £600 - 2nd instalment must be paid before 16 January 2015
  • £600 - 3rd instalment must be paid before 1 April 2015

Total £2220 (including VAT)

Winter 15 fees »

The tuition fee for Winter 15 course payable directly to PR Academy is:

For the Face to face course £1595 + VAT. A total of £1914.
For the online course £1595 + VAT. A total of £1914 + workshops cost (if any)

You must also pay an awarding body fee direct to the CIPR. This is £950– VAT does not apply - and will be invoiced by the CIPR.

Payment by instalment (self-funding only)
If you are paying your own tuition fees, you have the option to pay by instalment. An administration fee of £50 plus VAT applies.
Instalment costs for the Face to face course:
• £974 - 1st instalment must be paid before the course starts
• £500 - 2nd instalment must be paid before 1 April 2015
• £500 - 3rd instalment must be paid before 1 August 2015Total for face to face course is £1974 (including instalment charge and VAT)If you choose to study the online course and would like to come for any Face to Face workshop, the additional cost will be:
• £150 plus VAT per workshop if booked at the time of enrolment

OR

• £200 if booked once the course in underway.

Instalment costs for the online course:
• £974 + pre-book workshop cost - 1st instalment must be paid before the course starts
• £500 - 2nd instalment must be paid before 1 April 2015
• £500 - 3rd instalment must be paid before 1 August 2015

Total for online course £1974 (including instalment charges and VAT) + workshops cost (if any)

 

IMPORTANT: Things to note

  • The opportunity to pay tuition fees by instalments, and the number, value and timing of those instalments are at the discretion of the PR Academy.
  • In addition to the tuition fee paid to PR Academy there is a separate awarding body fee to pay direct to the CIPR
  • You must also pay an awarding body fee direct to the CIPR. This is £950 – VAT does not apply - and will be invoiced by the CIPR.
  • You will need to become a member of the CIPR if you aren’t already in order to study for a CIPR qualification. Contact the CIPR for more information
  • There will be an administration fee of £50 plus VAT if you choose to pay by instalment
  • If your employer is paying and operates a Purchase Order system, you will need two Purchase Orders, one for PR Academy and one for the CIPR.
  • The prices for future courses may differ.
  • Have you checked out our bursary?
  • Instalment payments must be paid by the due date, if not, access to learning will be withdrawn

 

 

Course tutors

Please note: this isn’t an exhaustive list and tutors are subject to change. From time to time we also bring in guest lecturers to speak on specialist subjects.

 

Study options

Face to face in London
Show details »

PR Academy runs this course in London at Etc Venues on Bishopsgate, five minutes from Liverpool Street Station.  Take a tour of this modern, purpose designed training venue. You will receive:

  • Seven days' tuition, plus an additional webinar to help you prepare for your assignment (critical writing) and a one-to-one tutorial session
  • All course materials
  • The text book (subject to change) Exploring Public Relations by Tench and Yeomans and access to online PR books
  • Access to PR Academy’s learning portal with discussion forums and other resources such as podcasts and useful links
  • Personal tutor to help with your final project.

Venue location details. NOTE: not for correspondence.


View Larger Map

  • The ebook Exploring Public Relations, edited by Tench and Yeomans
  • Online access to a range of other PR books
  • Two full-day workshops (not compulsory, but highly recommended)
  • Access to PR Academy’s learning portal, including forums, podcasts, assignment submitting and pickup facility.

Studying online is right for you if you…

  • Want the flexibility to study when and where you want
  • Like the idea of being able to work at your own pace
  • Want to combine the flexibility of studying online with being able to learn from and interact with others
  • Find that work commitments mean you struggle to get to regular lectures.

What you need to get started

  • Access to a computer with internet access and Microsoft Office applications (Word and PowerPoint) and Adobe Acrobat Reader. A headset for your PC for taking part in webinars using Adobe Connect
  • An email address
  • Around six to eight hours available each week/over the time of the course for your study.

Face to face in the Channel Islands (according to demand)

Call us on +44 (0)1622 684766 or email us at info@pracademy.co.uk for more information.

- See more at: http://www.pracademy.co.uk/courses/advanced-certificate-in-public-relations/#sthash.ApzYs7HO.dpuf

 

Online from anywhere in the world
Show details »

The CIPR Diploma in Public Relations online course uses the latest learning portal technology. It's really easy to use, so you don’t need any special computer skills. The syllabus, assessments and resulting qualification are just the same as if you were studying using traditional methods.Unlike many online courses, we provide a high level of tutor support as well as ‘live’ activities and discussions.You will also receive:

  • The ebook Exploring Public Relations, edited by Tench and Yeomans
  • Online access to a range of other PR books
  • Two full-day workshops  (not compulsory, but highly recommended)
  • Access to PR Academy’s learning portal, including forums, podcasts, assignment submitting and pickup facility.

Studying online is right for you if you…

  • Want the flexibility to study when and where you want
  • Like the idea of being able to work at your own pace
  • Want to combine the flexibility of studying online with being able to learn from and interact with others
  • Find that work commitments mean you struggle to get to regular lectures.

What you need to get started

  • Access to a computer with internet access and Microsoft Office applications (Word and PowerPoint) and Adobe Acrobat Reader. A headset for your PC for taking part in webinars using Adobe Connect
  • An email address
  • Around six to eight hours available each week/over the time of the course for your study.

Face to face in the Channel Islands (according to demand)

Call us on +44 (0)1622 684766 or email us at info@pracademy.co.uk for more information.

 

Study online from anywhere in the world

The CIPR Advanced Certificate in PR online course uses the latest learning portal technology. It's really easy to use, so you don’t need any special computer skills. The syllabus, assessments and resulting qualification are just the same as if you were studying using traditional methods.Unlike many online courses, we provide a high level of tutor support as well as ‘live’ activities and discussions.You will also receive:

  • The ebook Exploring Public Relations, edited by Tench and Yeomans
  • Online access to a range of other PR books
  • Two full-day workshops (not compulsory, but highly recommended)
  • Access to PR Academy’s learning portal, including forums, podcasts, assignment submitting and pickup facility.

Studying online is right for you if you…

  • Want the flexibility to study when and where you want
  • Like the idea of being able to work at your own pace
  • Want to combine the flexibility of studying online with being able to learn from and interact with others
  • Find that work commitments mean you struggle to get to regular lectures.

What you need to get started

  • Access to a computer with internet access and Microsoft Office applications (Word and PowerPoint) and Adobe Acrobat Reader. A headset for your PC for taking part in webinars using Adobe Connect
  • An email address
  • Around six to eight hours available each week/over the time of the course for your study.

Face to face in the Channel Islands (according to demand)

Call us on +44 (0)1622 684766 or email us at info@pracademy.co.uk for more information.

- See more at: http://www.pracademy.co.uk/courses/advanced-certificate-in-public-relations/#sthash.ApzYs7HO.dpuf

Study online from anywhere in the world

The CIPR Advanced Certificate in PR online course uses the latest learning portal technology. It's really easy to use, so you don’t need any special computer skills. The syllabus, assessments and resulting qualification are just the same as if you were studying using traditional methods.Unlike many online courses, we provide a high level of tutor support as well as ‘live’ activities and discussions.You will also receive:

  • The ebook Exploring Public Relations, edited by Tench and Yeomans
  • Online access to a range of other PR books
  • Two full-day workshops (not compulsory, but highly recommended)
  • Access to PR Academy’s learning portal, including forums, podcasts, assignment submitting and pickup facility.

Studying online is right for you if you…

  • Want the flexibility to study when and where you want
  • Like the idea of being able to work at your own pace
  • Want to combine the flexibility of studying online with being able to learn from and interact with others
  • Find that work commitments mean you struggle to get to regular lectures.

What you need to get started

  • Access to a computer with internet access and Microsoft Office applications (Word and PowerPoint) and Adobe Acrobat Reader. A headset for your PC for taking part in webinars using Adobe Connect
  • An email address
  • Around six to eight hours available each week/over the time of the course for your study.

Face to face in the Channel Islands (according to demand)

Call us on +44 (0)1622 684766 or email us at info@pracademy.co.uk for more information.

- See more at: http://www.pracademy.co.uk/courses/advanced-certificate-in-public-relations/#sthash.ApzYs7HO.dpuf