Insights from PR Academy

Public Relations 08.06.26

The Wild Wild West of GEO

GEO and PR. New AMEC Principles for measurement and top tips and advice from measurement specialist Paul Hender.

Meet the editor

PR Academy co-founder Ann Pilkington edits PR Academy Insights
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Public Relations 03.06.26

AI won’t steal your job from you if you learn how to harness it

As AI becomes embedded in everyday PR practice, the real challenge is no longer adoption, but meaningful integration that enhances human expertise, measurement, and strategic value.
Guides & Research 02.06.26

Using Communication Theory for PR and Internal Communication

Discover the different theories of communication and how to use them in practice.
Public Relations 20.05.26

How can research communications cut through anti-intellectual and anti-expert populism?

Karis Welch maintains that research communication must evolve to humanise experts, build trust, and clearly demonstrate societal value to counter growing anti-intellectual populism and sustain public and political support.
Bright yellow cover of the book AI for public relations edited by Stephen Waddington and Ben Verinder.
Book Reviews 07.05.26

BOOK REVIEW: AI for Public Relations: A how-to guide for implementation and management

Richard Bailey reviews the book AI for Public Relations: A how-to guide for implementation and management Edited by Ben Verinder and Stephen Waddington
Public Relations 06.05.26

Building Trust Through Storytelling: Lessons for Public Sector Communication

Emma Pietras explores how storytelling can rebuild trust in public institutions by making values, actions, and intent more visible and relatable.
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Public Relations 29.04.26

The Missing Tool in Regeneration: Storytelling

Laura Fairweather highlights how storytelling turns regeneration from plans into shared futures.
Kevin Ruck and Martin Flegg in front of a colourful artwork speaking at the launch of Exploring Internal Communication 5th edition
Book Reviews 31.03.26

Exploring Internal Communication: the fifth edition arrives

The text book that has supported CIPR internal communication qualifications for 17 years, Exploring Internal Communication co-authored by Dr Kevin Ruck and Martin Flegg, is launched in its 5th edition.
Public Relations 17.03.26

Positioning the University of Dundee as a leader in sustainability in the Higher Education Sector

This sustainability case study is based on Sheanne's CIPR Diploma work and explores how the University of Dundee could position itself as a leader in sustainability.
image shows student looking at the PR Academy Study Hub on laptop. Picture taken over the student's shoulder
Public Relations 02.03.26

The new CIPR PR Certificate and Foundation syllabi: your questions answered

Everything you need to know about the new syllabi for the CIPR PR & Communication Management Certificate and Foundation - all in an easy-to-follow Q&A format.
Guides & Research 01.03.26

The Complete Guide to CIPR Qualifications

If you're considering gaining a Chartered Institute of Public Relations (CIPR) qualification in PR and communication but are unsure where to start, this briefing is for you!
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Crisis Hub 09.02.26

Preventing and surviving a cyber-attack: the role of PR and communication

What to do when a cyber attack hits, how to help prevent it and how to recover.
Public Relations 06.02.26

Keeping a finger on the pulse of the NHS

Rabinder Bhachu explains the vital role communications and engagement can play in the NHS of the future.