Posts tagged ‘pr qualifciations’

PR people are often judged by their contacts rather than their intellectual rigour. This needs to change.

How do communicators prove their worth? ROI, media coverage? Or is it just about having a good strategy and some sound objectives?

How the PR Academy bursary has made a difference to enthusiastic PR Alex Bolton.

Its back to school time! The case for of a bit of theory to underpin what we do.

That was the question that was posed to PR Academy’s Kevin Ruck by the good folk at PR Moment.  It started off as a question about what other professions PR people could move into, but we thought: ‘Hold up – why would you want to leave PR?’  We think PR people who want to stretch their wings [...]

It was great to see a whole conference being devoted to measuring PR (PR Week 18 August) but I couldnt help wondering why we are still having the conversation.  I was heartened to read some common sense though, including that of Philip Sheldrake of Influence Crowd who – thanks goodness – emphasises the need to focus [...]

There is a brand new qualification in the CIPR stable – a new short diploma in public affairs. We have developed it here at PR Academy so naturally we think its great !  What sets it aside from other courses on the market is that it focuses less on the mechanics of how various institutions work – this [...]