Posts tagged ‘pr planning’

Measuring PR – why are we still having this conversation?

August 30th, 2010

It was great to see a whole conference being devoted to measuring PR (PR Week 18 August) but I couldnt help wondering why we are still having the conversation.  I was heartened to read some common sense though, including that of Philip Sheldrake of Influence Crowd who – thanks goodness – emphasises the need to focus [...]

PR planning? Get agile

August 17th, 2009

Here at PR Academy Kevin Ruck just discovered he has had an article published – because he was  marking a student’s paper and the student had referenced it !  It is in the CIPR Profile online mag  so some of you may have seen it. But in case not, we thought we would share it [...]