It was great to see a whole conference being devoted to measuring PR (PR Week 18 August) but I couldnt help wondering why we are still having the conversation. I was heartened to read some common sense though, including that of Philip Sheldrake of Influence Crowd who – thanks goodness – emphasises the need to focus [...]
Posts tagged ‘pr planning’
PR planning? Get agile
August 17th, 2009Here at PR Academy Kevin Ruck just discovered he has had an article published – because he was marking a student’s paper and the student had referenced it ! It is in the CIPR Profile online mag so some of you may have seen it. But in case not, we thought we would share it [...]




