By The CIPR marketing communication group has a couple of really good PR case studies at its next event on 24 November. Its all about how PR can take the lead in integrated campaigns.
Hear how skin cancer charity, Sckin and British Gas have placed PR at the centre of their respective ‘ComputerTan’ and ‘Green Streets’ campaigns. Rather than being an add-on, public relations has been central to both strategies and brilliantly executed by their respective PR agencies, Limelight PR (with McCann Erickson) and Blue Rubicon.
Go to the CIPR website for more info and to book your place:
http://www.cipr.co.uk/marcomms/index.htm
