The PR Academy blog

I am endlessly fascinated by how PR is portrayed in the media and now three of my fav TV/radio shows are featuring PR.  Loving Borgen on BBC4 where a ‘professor of rhetoric’ simply couldnt cut it as a ‘spin doctor‘ (interesting how there is clearly no Danish equivalent as they use the English).  The Good [...]

Having carried out a series of interviews with our course leaders, we thought it might be nice to hear from our students about their careers and experiences of studying for a professional qualification.

This is something that we at PR Academy have been thinking for a while, so were delighted to see this initiative from the Public Relations Society of America that is getting corporate communication and reputation management on the curriculum of MBAs in the US. We hear all the time how its all about reputation, reputation, reputation [...]

PR and the media, tutor Kate Lomax shares views from the annual conference.

Our new research shows that internal communication is improving but there are still barriers preventing it developing even further.

Excellence can be achieved at any stage in a career – Jane Wilson CEO of the CIPR on the changes to membership

Being critical makes for a better practitioner. Why we need more critical thinking in PR and communications.

Meet our 2011 Advanced Certificate bursary winner, Rebecca from Dyslexia Action.

What lessons can we learn from the way that the Blackberry crisis has been handled?

Who is doing the talking on your social media platforms? Maud Davis shares some insights she gained at the recent CorpComms magazine social media conference.

PR people are often judged by their contacts rather than their intellectual rigour. This needs to change.

It seems that lots of internal communicators want to get stuck into the engagement-enhancing stuff but are getting bogged down with day-to-day operational comms. Is this happening to you?

You’ve got to know your audience, relating the cost of a newspaper to a cappuccino doesn’t make the newspaper price increase any easier to swallow.

How do communicators prove their worth? ROI, media coverage? Or is it just about having a good strategy and some sound objectives?

Why blocking social media in organisations is pointless.

Meet our public affairs course leader, Sarah Roberts Bowman.

Over on our sister blog (that supports our book Exploring Internal Communication) Kevin Ruck is discussing whether employee engagement is just a fad or is it fundamental to success? Join the debate and let us know what you think. While on the engagement theme, have you seen this month’s CorpComms magazine? We’re there again ! [...]

How the PR Academy bursary has made a difference to enthusiastic PR Alex Bolton.

We’d like you to meet our fantastic course leaders, in this first of our series of interviews, we catch up with Maud Davis from the Advanced Certificate.

Its back to school time! The case for of a bit of theory to underpin what we do.

I think PR people really want to get on and recognise the value of high quality qualification in helping them to do so.

Two contrasting examples of celebrity endorsement – neither of them planned – demonstrate the power of celebrity.

Social proof theory in action and proof that a bit of theory makes all the difference

Nudging – the on-trend theory about behaviour change may not be so effective afterall.

Nevousness on the part of senior managers is the main blocker to using social media for internal communication. That’s the finding of our quick survey. In advance of our next Social Media for Internal Communication training day and the launch of our new course on digital communication, we wanted to find out what challenges internal [...]