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Eddie Bensilum

Eddie Bensilum MCIPR

Eddie joined Regester Larkin in September 2006 following more than 20 years at McDonald’s, where she was Head of Corporate Affairs for the UK before becoming Director of Communications for McDonald’s Europe in 2002.

During this period, Eddie played a pivotal role in the management of some of the most high-profile reputational threats to the organisation including BSE, Avian Influenza and a range of campaigns by local and international NGOs.

Her responsibilities ranged from the development of pan-European response procedures and the implementation of internal communication programmes to external stakeholder engagement and providing strategic counsel to the European board.

At Regester Larkin, Eddie leads across a range of client projects and specialises in providing reputation management advice to the food, retail and consumer goods sector.

Eddie is a Member of the Chartered Institute of Public Relations (CIPR) and a member of the International Association of Business Communicators (IABC).