Alumni
Our Alumni is open to all former students of PR Academy and Chloe Kane and Associates (the forerunner to PR Academy).
As a member of PR Academy alumni, you will have your own space here on our website to keep in touch with former fellow students and network with other alumni. We also have Facebook and Linkedin groups. Follow us on Twitter too.
Alumni bites
Alumni bites is our series of best practice lunchtime webinars and events specially for PR Academy alumni. There is a spring season and an autumn season. Each season is themed. There are always three webinars and then an evening event. Registration opens a couple of weeks before hand. Invites and details of how to register are mailed to all our Alumni.
Spring 2011 progamme: Social media perspectives
Time: 1300 – 1330 (lunchtime)
First bite: 8 March: social media for internal communication
Second bite: 30 March: social media strategy for PR
Third bite: 5 April: social media and crisis/issues management
Last bite is an evening event on managing your professional online reputation, details to follow
First bite 1pm on 8 March: social media for internal communication
Social media whiz Tracy Playle discusses how to use social media for internal communication, whether it’s right for your organisation and, if so, the best way to implement it. About Tracy……
Tracy is founder and director of Pickle Jar Communications, a communications consultancy that specialises in advising organisations on how to embed social and digital media into their communications activities.
Tracy started out her career in PR at the University of Warwick where she worked on press relations, web development, event management and internal communications projects. She spent two years as the Head of Research-TV, an international broadcast PR service, before the growth in digital and social media led to her setting up her own consultancy and becoming a specialist in this field. Tracy runs many workshops to help marketing and communications professionals understand how to use social media strategically, develops social media strategies for organisations, and is often drafted in by communications teams to help them with the internal ‘sell’ to senior managers for why social media needs time, attention and resource.
Tracy is Chair of the Chartered Institute of Public Relations (CIPR) Education & Skills Sector Group, a CIPR Council member, and founder and Chair of the CIPR’s Future Leaders Forum. She is an avid blogger on issues relating to social media and strategic communications.
www.picklejarcommunications.com
Second bite 1pm on 30 March: social media strategy for PR
Simon Collister
Simon Collister, Public Sector & Non-Profit Director at Europe’s leading social media agency – “We Are Social” – where he has helped clients including the Open University, Houses of Parliament, Department of Health, ActionAid, WWF among others plan, implement and evaluate creative social media campaigns. Prior to that he held ‘Head of Digital’ roles at a number of international PR firms.
Simon is currently researching a PhD in political communication and social media with Royal Holloway’s New Political Communication Unit, is a Non-Executive Director with the Open Rights Group, a UK-based digital rights NGO which campaigns to protect civil liberties threatened by the poor implementation and regulation of digital technology. He sits on the Chartered Institute of Public Relation’s Social Media Advisory Panel and is a member of the Education sub-group of the IAB’s Social Media Council.
http://twitter.com/simoncollister
Third bite: 1pm on 5 April social media for issues and crisis
Roberta Ramsden-Knowles
Roberta joined Regester Larkin in 2005 and is an expert in helping organisations improve their crisis preparedness by carrying out audits of crisis systems, writing crisis management procedures, delivers crisis training sessions including how organisations should protect their reputation online.
She has carried out crisis management systems reviews and designed and developed a range of crisis exercises from smaller desktop exercises to large-scale, multi-country simulations. She has done this for organisations including Shell Chemicals and Downstream, Oman LNG, AstraZeneca, Baxter Healthcare, BAA, the Qualifications and Curriculum Authority, Burger King, EDF and AOL.
She has also provided operational support on the ground during actual crises – this has included providing strategic advice and support on a product boycott across the Middle East, and providing media response following an explosion at an oil terminal and strategic advice during national industrial action at an oil refinery.
Last bite: evening event – managing your professional reputation online, details to follow
